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Ogilvy on Advertising: Ogilvy, David: 9780394729039 ~ A fantastic book on advertising and learning what works due to, ultimately, human habits and behaviour. I first heard of Ogilvy when I saw a Tweet by Rory Sutherland, who is hilarious and works for this advertising agency (check out his videos on YouTube by the way).

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Ogilvy on Advertising – Free PDF Ebooks Downloads ~ Publisher: Prion Books Ltd Date: 2007-03-05 ISBN-10: 1853756156 ISBN-13: 9781853756153 Language: English Pages: 224 Added: 2017-05-23 21:32:02. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

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Ogilvy on Advertising - Kindle edition by Ogilvy, David ~ David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948.Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Ogilvy on Advertising [Book Summary] ~ David Ogilvy is one of the most famous advertising wizards of all time. Written in 1983, his book Ogilvy on Advertising is one of the most important reference books that we use at Binary to design advertising campaigns. It contains a number of easy-to-apply rules that are really well-worth learning about. You can find below a summary of the key takeaways from this important book.

Ogilvy on Advertising by David Ogilvy: 9780394729039 ~ About David Ogilvy. David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of… More about David Ogilvy

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Book Summary: Ogilvy on Advertising by David Ogilvy / Sam ~ Confessions of an Advertising Man by David Ogilvy. New Advertising: Twenty-One Successful Campaigns from Avis to Volkswagen by Robert Glatzer. The 100 Greatest Advertisements by Julian Watkins. The Art of Writing Advertising by Denis Higgins. How to Advertise by Kenneth Roman and Jane Maas. Advertising Inside Out by Philip Kleinman.