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Designing Brand Identity An Essential Guide for the Whole ~ Designing Brand Identity An Essential Guide for the Whole Branding Team
Designing Brand Identity / Alina Wheeler ~ Whether you're the project manager for your company's rebrand, or you need to educate your client or your staff about brand fundamentals, Designing Brand Identity is an essential resource for the whole branding team. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools and global best practices.
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Designing Brand Identity: An Essential Guide for the Whole ~ Designing Brand Identity: An Essential Guide for the Whole Branding Team (Inglés) Pasta dura – 16 octubre 2017 por Alina Wheeler (Autor), Debbie Millman (Prólogo) 4.7 de 5 estrellas 102 calificaciones. Ver todos los formatos y ediciones Ocultar otros formatos y ediciones. Precio de
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Designing Brand Identity: An Essential Guide for the Whole ~ Part 1 presents the fundamental concepts needed to jumpstart the branding process and creates a shared vocabulary for the entire team Basics Brand basics Brand 2. Brand identity 4. Branding 6. Brand governance 8. Brand strategy 10. Why invest 12. Stakeholders 14. Culture 16. Customer experience 18. Cross cultures 20. Brand architecture 22 .
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